"Markus Ettenauer ist ein großartiges Vorbild wenn es darum geht komplexe Unternehmen souverän und zielgerichtet im Zeichen der Digitalisierung voranzutreiben. Er fordert und fördert Exzellenz, Innovation und Effizienz. In unseren gemeinsamen Projekten wurden neue Benchmarks gesetzt und übertroffen, sowohl inhaltlich als auch in Bezug auf Performance. Wer Markus Ettenauer an seiner Seite hat, ist mit einem der führenden Köpfe der Industrie beraten - und hat dabei auch noch eine Menge Spaß!"

"I really enjoyed working with Markus from the first moment on. As my direct manager he always gave me the possibility to work as autonomously as possible with maximum space to reach my personal and company goals. He showed great leadership in our team as he always had a friendly ear and also tried to push back pressure from different departments as well as possible. We could always count on his support – for private or business matters. Markus is a great sparring partner and he let's others grow. His expertise in field of marketing, his highly developed soft skills as well as his sense of humor make him a great team colleague and leader. I would be happy to work with Markus again in the future!"

Innovation driven, cutting-edge technology enthusiast, hands-on mentality and challenging project partner to push limits without loosing the focus on customer centric solution design are qualities of Markus that describe him during our outstanding digital retail projects for BSH. It was a pleasure to bring one of the most successful brand-store concepts for home appliances alive.